The mission of BirdLife Overberg is:
- To allow people in the Overberg with an interest in birds to become involved in bird-watching by participating in the typical activities associated
with BirdLife South Africa and its international partners;
- To place strong emphasis on educational programs in order to get participants involved in the meaningful conservation of birds and their habitats;
- To market the Overberg as a top birding destination, thus contributing to the region's already impressive tourism infrastructure.